Best Practices That Separate Top Agents
The difference between agents who get results from social media and those who don't isn't talent or budget — it's discipline. Here are the principles that separate the top performers.
Principle 1
Consistency Over Intensity
📅 The Rule
Posting twice a week, every week, is better than posting five times in one day and then disappearing for a month.
Posting 3 times every week for a year will outperform posting 20 times in one week… then going silent. The algorithm rewards consistency, and so do your followers.
Principle 2
Video is Non-Negotiable
🎥 Why Video Wins
Your face and voice create a "parasocial" relationship. Clients feel they know you before they meet you, which lowers the barrier to that first phone call.
Video builds trust, familiarity, and authority faster than anything else. Even simple, talking-head videos outperform polished graphics.
💡 You Don't Need
- Fancy editing
- Perfect lighting
- Studio setups
You need: clear message + authentic delivery.
Principle 3
Be Specific, Not Generic
🎯 Specificity Attracts the Right People
❌ Generic
"Thinking of buying or selling?"
✅ Specific
"Thinking of selling in North York in the next 6 months?"
Specificity doesn't limit your audience — it qualifies it. The right people will see themselves in your content and respond.
🔑 Key Takeaways
- Show up consistently
- Use video as your primary tool
- Keep your message simple and targeted