Johnder Perez

Tools & Tech Stack


Chapters in this guide
  1. The Foundation
  2. Digital Door Knocking
  3. The Platform Stack
  4. Content That Converts
  5. Best Practices
  6. Tools & Tech Stack
  7. AI for Content Creation
  8. Captions & CTAs

Tools & Tech Stack

Stop posting on the fly. Use these tools to batch your content so you can get back to selling houses. Without systems, social media becomes inconsistent, reactive, and stressful. With tools, it becomes predictable and manageable.

Stay Consistent

Scheduling Tools

📅

Loomly

Visual Calendar

Excellent for visual-first agents. Gives you a calendar view of your grid and allows for easy team collaboration.

🦉

Hootsuite

Multi-Platform Management

The powerhouse for managing multiple platforms from one dashboard with deep analytics.

📊

Metricool

Optimal Timing

Perfect for seeing exactly when your specific audience is online so you can time your posts for maximum impact.

⏰

Buffer / Later

Simple Scheduling

Clean, simple tools to batch content and schedule in advance. Stay visible even when busy with client work.

Create Like a Pro

Content Creation Tools

🎨

Canva

Graphics & Branding

The industry standard. Use 'Brand Kits' to keep your fonts and colours consistent. Search for 'Real Estate' templates, but always swap in your own local photography to keep it authentic.

✂️

CapCut

Video Editing

The best mobile app for editing Reels and TikToks. Auto-caption features make your videos accessible even when people have their sound off.

📝

Descript

Video as Document

Edit video like a document. Great for talking-head content — just delete the filler words from the transcript.

💡 Why Tools Matter

Without systems, social media becomes inconsistent, reactive, and stressful. With the right tools, it becomes predictable and manageable — freeing you to focus on what actually generates revenue.